I created an identity and advertising campaign for Vivid Five Bakpak Co. to feature how the company would brand itself and showcase the company’s motto of “Just Be You.” I used Adobe InDesign, Illustrator and Photoshop to create all the mockups, advertisements, and the company logos. The stylized typographic treatments, sunset color scheme and California styled assets help to market and advertise a west coast company that is all about empowering people who showcase their style while wearing one of Vivid Five Bakpak Co.’s backpacks.